Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines what Delta’s Basic Business strategy reveals about managing premium brand equity. Originally published July 9, 2026 in Forbes. The prix-fixe problem You ever wonder why an airline… Continue reading Delta’s “Basic Business” Is A Good Start. Now Finish The Job.
Author: Allen Adamson
Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. Learn more about Allen here.
Matthew McConaughey Trademarked ‘Alright, Alright, Alright.’ What He Actually Registered Was a Brand
Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how Matthew McConaughey’s trademark filings highlight the growing challenge of protecting celebrity brands, AI-generated voices, and brand equity through trademark law. Originally published June 17, 2026 in… Continue reading Matthew McConaughey Trademarked ‘Alright, Alright, Alright.’ What He Actually Registered Was a Brand
WHEN THE TAYLOR SWIFT BRAND DROWNS OUT A SMALLER ONE, TRADEMARK DAMAGES ASK THE WRONG QUESTION
Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how the Taylor Swift trademark dispute highlights reverse confusion, trademark damages, reasonable royalty analysis, and brand equity loss in trademark litigation Originally published May 31, 2026 in… Continue reading WHEN THE TAYLOR SWIFT BRAND DROWNS OUT A SMALLER ONE, TRADEMARK DAMAGES ASK THE WRONG QUESTION
LULULEMON DUPE Is Not a Trademark Filing. It Is a Damages Argument.
Allen Adamson explores how Lululemon’s recent federal trademark registration for the phrase “LULULEMON DUPE” signifies a strategic shift from traditional brand defense to monetization.
The Alani Nu Lawsuit Is a Product Liability Case. The Brand Strategy Is the Evidence.
Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how marketing strategy, influencer positioning, packaging design, and consumer messaging can become evidence in product liability, false advertising, and consumer perception litigation. Originally published April 18, 2026… Continue reading The Alani Nu Lawsuit Is a Product Liability Case. The Brand Strategy Is the Evidence.
Anthropic and the Law Firms That Fought Back Have Something in Common: The Market Rewarded Them for It
Anthropic and the Law Firms That Fought Back Have Something in Common: The Market Rewarded Them for It Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how brand integrity, public trust, and values-driven decision-making can… Continue reading Anthropic and the Law Firms That Fought Back Have Something in Common: The Market Rewarded Them for It
Trademark Damages Ask What the Infringer Made. They Should Ask What the Brand Lost.
Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how trademark infringement can damage consumer perception, brand equity, and long-term market value, making reputational harm and brand impact central issues in trademark damages litigation. Originally published… Continue reading Trademark Damages Ask What the Infringer Made. They Should Ask What the Brand Lost.
Finding Qualified Brand Experts in an Era of Personal Branding
Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how personal branding, public visibility, and consumer perception are reshaping the standards for identifying credible brand experts in trademark, reputational harm, and consumer perception litigation. Originally published… Continue reading Finding Qualified Brand Experts in an Era of Personal Branding
The GLP-1 Super Bowl: When a Knockoff Brand Buys the Biggest Stage in Advertising
Allen Adamson examines how Hims & Hers used Super Bowl advertising to leverage Wegovy’s brand equity, raising trademark, consumer perception, and reputational risk concerns.
When the Bunny Fights the Copper Top: How Iconic Battery Brands Try to Manufacture Difference In a Commodity Category
Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how iconic brands in commodity categories rely on consumer perception, emotional branding, and differentiated brand systems to create competitive distinction when functional product differences become increasingly difficult… Continue reading When the Bunny Fights the Copper Top: How Iconic Battery Brands Try to Manufacture Difference In a Commodity Category