Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how Matthew McConaughey’s trademark filings highlight the growing challenge of protecting celebrity brands, AI-generated voices, and brand equity through trademark law. Originally published June 17, 2026 in… Continue reading Matthew McConaughey Trademarked ‘Alright, Alright, Alright.’ What He Actually Registered Was a Brand
Category: Artificial Intelligence (AI)
New Revelations About AI Training Raise Risks for Trademark Distinctiveness
Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how Meta’s AI training practices could erode trademark distinctiveness, increase brand confusion, and create new legal risks for professional service firms and trademark attorneys. Originally published July… Continue reading New Revelations About AI Training Raise Risks for Trademark Distinctiveness
The Dual Threat: How AI Mimics Both Brand Strategy and Creative Execution
Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how AI trademark protection must evolve as artificial intelligence reverse engineers brand strategy, creative execution, and proprietary brand assets, creating new intellectual property risks for trademark attorneys.… Continue reading The Dual Threat: How AI Mimics Both Brand Strategy and Creative Execution