Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines what Delta’s Basic Business strategy reveals about managing premium brand equity. Originally published July 9, 2026 in Forbes. The prix-fixe problem You ever wonder why an airline… Continue reading Delta’s “Basic Business” Is A Good Start. Now Finish The Job.
Category: Branding
The GLP-1 Super Bowl: When a Knockoff Brand Buys the Biggest Stage in Advertising
Allen Adamson examines how Hims & Hers used Super Bowl advertising to leverage Wegovy’s brand equity, raising trademark, consumer perception, and reputational risk concerns.