Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how the Taylor Swift trademark dispute highlights reverse confusion, trademark damages, reasonable royalty analysis, and brand equity loss in trademark litigation Originally published May 31, 2026 in… Continue reading WHEN THE TAYLOR SWIFT BRAND DROWNS OUT A SMALLER ONE, TRADEMARK DAMAGES ASK THE WRONG QUESTION
Category: Trademark Litigation
LULULEMON DUPE Is Not a Trademark Filing. It Is a Damages Argument.
Allen Adamson explores how Lululemon’s recent federal trademark registration for the phrase “LULULEMON DUPE” signifies a strategic shift from traditional brand defense to monetization.
The Suspension Bridge Effect: Why Trademark Attorneys Must Protect Entire Brand Systems, Not Just Individual Marks
Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how the Lululemon trademark dispute demonstrates why trademark attorneys must protect entire brand systems, consumer perception, and trademark distinctiveness—not just individual marks. Originally published June 20, 2025… Continue reading The Suspension Bridge Effect: Why Trademark Attorneys Must Protect Entire Brand Systems, Not Just Individual Marks