Allen Adamson is Co-Founder of Metaforce and an expert witness in trademark, branding, and consumer perception disputes. This column examines how marketing strategy, influencer positioning, packaging design, and consumer messaging can become evidence in product liability, false advertising, and consumer perception litigation. Originally published in the New York Law Journal. When every marketing decision contradicts… Continue reading The Alani Nu Lawsuit Is a Product Liability Case. The Brand Strategy Is the Evidence.