Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how trademark infringement can damage consumer perception, brand equity, and long-term market value, making reputational harm and brand impact central issues in trademark damages litigation. Originally published… Continue reading Trademark Damages Ask What the Infringer Made. They Should Ask What the Brand Lost.
Tag: Brand Equity
When the Bunny Fights the Copper Top: How Iconic Battery Brands Try to Manufacture Difference In a Commodity Category
Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how iconic brands in commodity categories rely on consumer perception, emotional branding, and differentiated brand systems to create competitive distinction when functional product differences become increasingly difficult… Continue reading When the Bunny Fights the Copper Top: How Iconic Battery Brands Try to Manufacture Difference In a Commodity Category