Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how legal teams should evaluate brand expert witnesses by distinguishing true strategic branding expertise from general marketing experience in trademark, consumer perception, and reputational harm litigation. Originally… Continue reading 90% of ‘Brand Experts’ Aren’t. Here’s How to Find the 10% Who Are