Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how personal branding, public visibility, and consumer perception are reshaping the standards for identifying credible brand experts in trademark, reputational harm, and consumer perception litigation. Originally published… Continue reading Finding Qualified Brand Experts in an Era of Personal Branding
Tag: Brand Valuation
Trademark Damages Ask What the Infringer Made. They Should Ask What the Brand Lost.
Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how trademark infringement can damage consumer perception, brand equity, and long-term market value, making reputational harm and brand impact central issues in trademark damages litigation. Originally published… Continue reading Trademark Damages Ask What the Infringer Made. They Should Ask What the Brand Lost.
90% of ‘Brand Experts’ Aren’t. Here’s How to Find the 10% Who Are
Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how legal teams should evaluate brand expert witnesses by distinguishing true strategic branding expertise from general marketing experience in trademark, consumer perception, and reputational harm litigation. Originally… Continue reading 90% of ‘Brand Experts’ Aren’t. Here’s How to Find the 10% Who Are