Engaging logos, icons, or symbols for your company are essential, and easier to create than ever. A myriad of AI tools and freelance options empower rapid creation of stylish and cool logos in what feels like a heartbeat, and at a fraction of the price. But the days of slapping your fresh brand or a… Continue reading Successful and Enforceable Brands Connect with the Consumer: Lessons From a Recent 10th Circuit Decision
Tag: Branding
Super Bowl 2025: More Ads Take The Field. Will They Score On Game Day?
In my review last week, I highlighted how early front-runners Doritos and FanDuel were smartly playing to football’s unifying appeal. As more brands release their Super Bowl teasers, we’re seeing a concerning trend: Too many advertisers are confusing star power with stopping power. The multi-million-dollar question remains: Who will break through, get noticed, communicate a… Continue reading Super Bowl 2025: More Ads Take The Field. Will They Score On Game Day?
Martha Stewart Has Been Reinventing Thanksgiving And Herself For 47 Years And What She Can Teach You About Keeping A Brand Relevant
Martha Stewart has been reinventing herself and her brand