Allen Adamson is Co-Founder of Metaforce and an expert witness in trademark, branding, and consumer perception disputes. This column examines how marketing strategy, influencer positioning, packaging design, and consumer messaging can become evidence in product liability, false advertising, and consumer perception litigation. Originally published in the New York Law Journal. When every marketing decision contradicts… Continue reading The Alani Nu Lawsuit Is a Product Liability Case. The Brand Strategy Is the Evidence.
Tag: Branding
Successful and Enforceable Brands Connect with the Consumer: Lessons From a Recent 10th Circuit Decision
Engaging logos, icons, or symbols for your company are essential, and easier to create than ever. A myriad of AI tools and freelance options empower rapid creation of stylish and cool logos in what feels like a heartbeat, and at a fraction of the price. But the days of slapping your fresh brand or a… Continue reading Successful and Enforceable Brands Connect with the Consumer: Lessons From a Recent 10th Circuit Decision
Super Bowl 2025: More Ads Take The Field. Will They Score On Game Day?
In my review last week, I highlighted how early front-runners Doritos and FanDuel were smartly playing to football’s unifying appeal. As more brands release their Super Bowl teasers, we’re seeing a concerning trend: Too many advertisers are confusing star power with stopping power. The multi-million-dollar question remains: Who will break through, get noticed, communicate a… Continue reading Super Bowl 2025: More Ads Take The Field. Will They Score On Game Day?
Martha Stewart Has Been Reinventing Thanksgiving And Herself For 47 Years And What She Can Teach You About Keeping A Brand Relevant
Martha Stewart has been reinventing herself and her brand