Anthropic and the Law Firms That Fought Back Have Something in Common: The Market Rewarded Them for It Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how brand integrity, public trust, and values-driven decision-making can… Continue reading Anthropic and the Law Firms That Fought Back Have Something in Common: The Market Rewarded Them for It
Tag: Consumer Perception
Finding Qualified Brand Experts in an Era of Personal Branding
Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how personal branding, public visibility, and consumer perception are reshaping the standards for identifying credible brand experts in trademark, reputational harm, and consumer perception litigation. Originally published… Continue reading Finding Qualified Brand Experts in an Era of Personal Branding
Trademark Damages Ask What the Infringer Made. They Should Ask What the Brand Lost.
Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how trademark infringement can damage consumer perception, brand equity, and long-term market value, making reputational harm and brand impact central issues in trademark damages litigation. Originally published… Continue reading Trademark Damages Ask What the Infringer Made. They Should Ask What the Brand Lost.
When the Bunny Fights the Copper Top: How Iconic Battery Brands Try to Manufacture Difference In a Commodity Category
Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how iconic brands in commodity categories rely on consumer perception, emotional branding, and differentiated brand systems to create competitive distinction when functional product differences become increasingly difficult… Continue reading When the Bunny Fights the Copper Top: How Iconic Battery Brands Try to Manufacture Difference In a Commodity Category
90% of ‘Brand Experts’ Aren’t. Here’s How to Find the 10% Who Are
Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how legal teams should evaluate brand expert witnesses by distinguishing true strategic branding expertise from general marketing experience in trademark, consumer perception, and reputational harm litigation. Originally… Continue reading 90% of ‘Brand Experts’ Aren’t. Here’s How to Find the 10% Who Are
Could AI Become the Netflix of Expertise? The Next Wave of IP and Competition Questions
Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how artificial intelligence could transform specialized expertise into scalable digital platforms, raising new intellectual property, competition, consumer trust, and marketplace differentiation questions for professional services industries. Originally… Continue reading Could AI Become the Netflix of Expertise? The Next Wave of IP and Competition Questions