Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how personal branding, public visibility, and consumer perception are reshaping the standards for identifying credible brand experts in trademark, reputational harm, and consumer perception litigation. Originally published… Continue reading Finding Qualified Brand Experts in an Era of Personal Branding