Allen Adamson is Co-Founder of Metaforce and an expert witness in trademark, branding, and consumer perception disputes. This column examines how marketing strategy, influencer positioning, packaging design, and consumer messaging can become evidence in product liability, false advertising, and consumer perception litigation. Originally published in the New York Law Journal. When every marketing decision contradicts… Continue reading The Alani Nu Lawsuit Is a Product Liability Case. The Brand Strategy Is the Evidence.
Tag: Trademark Law Branding Expert Witness
Beyond the Logo: How AI Complicates Trademark Protection In the Digital Age
Today, building brands solely on the promise of a different product or service has become unsustainable. Any “new and improved” feature or benefit is quickly eclipsed by competitors. Consequently, brands signal category superiority not through rational claims, but by reinforcing a distinct persona — a “ness” comprised of distinguishing traits and behaviors that form an… Continue reading Beyond the Logo: How AI Complicates Trademark Protection In the Digital Age