Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how marketing strategy, influencer positioning, packaging design, and consumer messaging can become evidence in product liability, false advertising, and consumer perception litigation. Originally published April 18, 2026… Continue reading The Alani Nu Lawsuit Is a Product Liability Case. The Brand Strategy Is the Evidence.
Tag: Trademark Law Branding Expert Witness
Beyond the Logo: How AI Complicates Trademark Protection In the Digital Age
Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how artificial intelligence is complicating trademark protection, consumer confusion, and brand identity disputes, creating new legal and strategic challenges for companies operating in digital environments. Originally published… Continue reading Beyond the Logo: How AI Complicates Trademark Protection In the Digital Age