Allen Adamson is Co-Founder of Metaforce, Adjunct Professor at NYU Stern School of Business, and an expert witness in trademark, branding, and consumer perception disputes. This column examines how marketing strategy, influencer positioning, packaging design, and consumer messaging can become evidence in product liability, false advertising, and consumer perception litigation. Reprinted with permission from the… Continue reading Successful and Enforceable Brands Connect with the Consumer: Lessons From a Recent 10th Circuit Decision