Allen Adamson: Product and Packaging Design Trade Dress Infringement Expert Witness
Allen Adamson’s extensive experience in branding, both as a practitioner and an academic, makes him uniquely qualified to serve as an expert witness in product and packaging design trade dress infringement cases.
In today’s highly competitive marketplace, a brand’s distinctive product and packaging design serves as a crucial differentiator, helping consumers quickly identify and select their preferred brands amidst a sea of options. When competitors infringe upon or closely mimic these unique design elements, it can lead to consumer confusion, diminished brand equity, and lost sales.
Allen’s multidimensional perspective, gained from working with a wide range of industries and brands, allows him to provide valuable insight and expert testimony in legal situations where a company’s product or packaging design trade dress is being violated. His deep understanding of the importance of maintaining a consistent and recognizable product and packaging aesthetic, as well as the financial and reputational consequences of trade dress infringement, is invaluable in helping companies protect their investments and preserve their market position.
His qualifications include:
- Experienced expert witness with authoritative courtroom presence
- Industry expert in all disciplines of branding
- Author of 5 books about brands and branding
- Former chairman of the preeminent brand firm Landor
- Adjunct at NYU Stern School of Business