Brand Expert Witness for Trademark, Trade Dress, and Lanham Act Litigation
Allen Adamson is a brand expert witness specializing in trademark litigation, brand equity analysis, and likelihood of confusion. A former Managing Director of Landor, one of the world’s leading brand strategy consultancies, and adjunct professor at NYU Stern School of Business, Allen provides expert testimony in Lanham Act cases, trade dress disputes, false advertising claims, and brand defamation matters. With decades of experience advising Fortune 500 companies on brand strategy, he brings both academic rigor and practitioner credibility to high-stakes IP litigation.
Expert Witness
Intellectual Authority. Battle-Tested Marketplace Insight.
When your brand is under attack, you need both. Allen Adamson delivers the rare combination that wins cases.
Academic Credentials That Command Respect
Adjunct Professor, NYU Stern School of Business. Author of five books on branding. Published in WSJ and leading business publications. The scholarly foundation that establishes unassailable credibility.
Practitioner Experience That Wins Cases
Decades advising Fortune 500 companies. Expert testimony across industries. Unlike purely academic experts who rely on theory, Allen uses academic frameworks to strengthen hands-on marketplace expertise across categories.
Persuasion Is the Practice
Allen doesn’t write for peer review—he persuades boardrooms to invest millions in his recommendations. Every presentation, every document, every testimony is built to convince. He translates complex brand equity into concrete marketplace examples that resonate with judges and juries.
The Go-To Brand Expert
Trusted by media, industry leaders, and companies defending their most valuable assets in high-stakes litigation.
- Trademark and copyright disputes
- Trademark infringement and likelihood of confusion
- Trade dress infringement
- Package design conflicts
- Product design disputes
- Brand identity and logo infringement
- Website and digital property infringement
- False, misleading and fraudulent advertising complaints
- Licensing agreements and violations
- Brand Defamation and dilution
Expert Commentary & Publications:
Could AI Become the Netflix of Expertise? Law.com
The Tylenol Case: When Government Speech Destroys Safety Brands Attorney at Law Magazine
Beyond the Logo: How AI Complicates Trademark Protection In the Digital Age Law.com
Brand It ‘Intelligent,’ You Own What It Says Law.com
Trademark Damages Ask What the Infringer Made. They Should Ask What the Brand Lost The National Law Review
Finding Qualified Brand Experts in an Era of Personal Branding The National Law Review
The Alani Nu Lawsuit Is a Product Liability Case—The Brand Strategy Is the Evidence New York Law Journal
90% of ‘Brand Experts’ Aren’t. Here’s How to Find the 10% Who Are The National Law Review
A wake‑up call for law firms: defend your thought leadership before AI takes away your edge World Trademark Review
Continuing Legal Education (CLE)
CLE Presentations from Allen
The New Front Lines: How AI and Virality Threaten Trademark Distinctiveness and Brand Integrity
7-29-25 | Program #35158 | 1 CLE credit | Solo presenter
- The dual threat of AI: how it mimics both brand strategy and execution
- Trademark dilution through viral pricing attacks and “transparency” campaigns
- Why unauthorized AI training on thought leadership poses distinctiveness risks
- The “brand suspension bridge”: a systems approach to understanding trademark vulnerability
- Practical guidance for advising clients on proactive brand defense
Beyond the Trademark: Critical Brand Marketing and Communications Insights for Attorneys
10-30-24 | Program #34174 | 1 CLE credit | Co-presented with Russell S. Winer, Ph.D.
- The hidden complexities of brand building and rebuilding after reputational damage
- How digital media is reshaping brand challenges and legal considerations
- Advanced strategies for assessing trademark infringement on brand assets
- The nuances of false or misleading advertising in the digital marketing era
- The impact of a competitor’s deceptive pricing practices on your brand
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