Brand Expert Witness for Trademark, Trade Dress, and Lanham Act Litigation
Allen Adamson is a brand expert witness specializing in trademark litigation, brand equity analysis, and likelihood of confusion. A former Managing Director of Landor, one of the world’s leading brand strategy consultancies, and adjunct professor at NYU Stern School of Business, Allen provides expert testimony in Lanham Act cases, trade dress disputes, false advertising claims, and brand defamation matters. With decades of experience advising Fortune 500 companies on brand strategy, he brings both academic rigor and practitioner credibility to high-stakes IP litigation.
Expert Witness
Intellectual Authority. Battle-Tested Marketplace Insight.
When your brand is under attack, you need both. Allen Adamson delivers the rare combination that wins cases.
Academic Credentials That Command Respect
Adjunct Professor, NYU Stern School of Business. Author of five books on branding. Published in WSJ and leading business publications. The scholarly foundation that establishes unassailable credibility.
Practitioner Experience That Wins Cases
Decades advising Fortune 500 companies. Expert testimony across industries. Unlike purely academic experts who rely on theory, Allen uses academic frameworks to strengthen hands-on marketplace expertise across categories.
Persuasion Is the Practice
Allen doesn’t write for peer review—he persuades boardrooms to invest millions in his recommendations. Every presentation, every document, every testimony is built to convince. He translates complex brand equity into concrete marketplace examples that resonate with judges and juries.
The Go-To Brand Expert
Trusted by media, industry leaders, and companies defending their most valuable assets in high-stakes litigation.
- Trademark and copyright disputes
- Trademark infringement and likelihood of confusion
- Trade dress infringement
- Package design conflicts
- Product design disputes
- Brand identity and logo infringement
- Website and digital property infringement
- False, misleading and fraudulent advertising complaints
- Licensing agreements and violations
- Brand Defamation and dilution
Expert Commentary & Publications
Could AI Become the Netflix of Expertise? Law.com
The Tylenol Case: When Government Speech Destroys Safety Brands Attorney at Law Magazine
Beyond the Logo: How AI Complicates Trademark Protection In the Digital Age Law.com
Brand It ‘Intelligent,’ You Own What It Says Law.com
Trademark Damages Ask What the Infringer Made. They Should Ask What the Brand Lost The National Law Review
Finding Qualified Brand Experts in an Era of Personal Branding The National Law Review
The Alani Nu Lawsuit Is a Product Liability Case—The Brand Strategy Is the Evidence New York Law Journal
The GLP-1 Super Bowl: When a Knockoff Brand Buys the Biggest Stage in Advertising New York Law Journal
Continuing Legal Education (CLE) for Attorneys
CLE Presentations from Allen
The New Front Lines: How AI and Virality Threaten Trademark Distinctiveness and Brand Integrity
7-29-25 | Program #35158 | 1 CLE credit | Solo presenter
- The dual threat of AI: how it mimics both brand strategy and execution
- Trademark dilution through viral pricing attacks and “transparency” campaigns
- Why unauthorized AI training on thought leadership poses distinctiveness risks
- The “brand suspension bridge”: a systems approach to understanding trademark vulnerability
- Practical guidance for advising clients on proactive brand defense
Beyond the Trademark: Critical Brand Marketing and Communications Insights for Attorneys
10-30-24 | Program #34174 | 1 CLE credit | Co-presented with Russell S. Winer, Ph.D.
- The hidden complexities of brand building and rebuilding after reputational damage
- How digital media is reshaping brand challenges and legal considerations
- Advanced strategies for assessing trademark infringement on brand assets
- The nuances of false or misleading advertising in the digital marketing era
- The impact of a competitor’s deceptive pricing practices on your brand
Expert Witness Engagements (2021 – 2025)
Ford Motor Company v. Vintage Modern, Inc., et al 1:24-cv-4988-WMR – U.S. District Court for the Northern District of Georgia. Expert Report.
In re Kia Hyundai Vehicle Theft Litigation, Case No. 8:22-ml-03052, U.S. District Court, Central District of California. Retained by Jenner & Block LLP on behalf of Defendants as expert on automotive marketing and brand communication, consumer decision-making in complex product categories, trim-level marketing practices, and critique of consumer-expectation. Expert Report and Deposition.
iD Auto, LLC v. Volkswagen Group of America, Inc., Case No. 3:20-cv-09976-ZNQ-JTQ, U.S. District Court, District of New Jersey. Retained by Taft Stettinius & Hollister LLP on behalf of Plaintiff as expert on trademark infringement, likelihood of confusion, brand
meaning, and consumer perception in a dispute over the use of “iD” / “ID” marks in theautomotive sector. Expert Report and Deposition.
Zesty Paws LLC v. Nutramax Laboratories, Inc., et al., 23 Civ. 10849 (LGS), U.S. District Court, Southern District of New York. Retained by Latham & Watkins LLP on behalf of Plaintiff as expert on trademark infringement, likelihood of confusion, brand meaning, and consumer perception in the pet nutrition and wellness category. Expert Report and Deposition.
Brand Design Company, Inc. v. Rite Aid Corporation, et al., Case No. 22-1174, U.S. District Court, Eastern District of Pennsylvania. Retained by Morgan, Lewis & Bockius LLP on behalf of Defendant as expert on brand architecture, likelihood of confusion, and brand meaning harm in a national pharmacy and healthcare retail context. Expert Report.
LoanStreet Inc., et al. v. Troia, Case No. 21 Civ. 6166 (NRB), U.S. District Court, Southern District of New York. Retained by Akrivis Law Group, PLLC on behalf of Plaintiffs as expert on brand meaning, marketplace perception, and damages associated
with brand confusion and misappropriation. Expert Report and Deposition.
iD Auto, LLC v. ID Parts LLC, Case No. 1:20-cv-11253, U.S. District Court, District of Massachusetts. Retained by Taft Stettinius & Hollister LLP on behalf of Plaintiff as expert on trademark infringement, likelihood of confusion, brand architecture, and brand
meaning harm. Expert Report and Deposition.
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