Media

What matters in marketing and branding are people who feel passionate enough to actually go do something versus clicking a like on social media.”

There’s the short-term profits of selling shoes, and then there is the long-term equity of the Adidas brand.”

The broader the brand, the more things you try to stand for.”

The trick is to go beyond the facts about the house and to make an emotional connection with the consumers…if it’s all evocative, consumers will tune out.”

[The ads] were not about what crypto is, or why it’s a good investment. The only story they were telling was: ‘Don’t miss the boat. It’s the next big thing. Don’t get left behind.’

Having saturated the market with buyers during the pandemic, it’s time for Peloton Interactive to shift gears and focus on investing in new content, software & instructors to compete with the likes of Apple’s fitness platform and upscale gyms like Equinox.”

The most important marketing tool today is word of mouth and word of eye. People share pictures more than words, and getting your marketing out of the rational world of ‘Let’s explain why this app is easy to use’ and into the emotional world is what’s required to break out.”

People don’t share facts. People don’t share photos of celebrities posing with products. People don’t share ordinary in any of its guises. Savvy marketers know that, whether what you’re selling is low-interest or high-end, people are more likely than anything else to share a compelling story about how something fits into their lives.”

Companies can no longer row back to an era when they were neutral on social and political issues doing so may run the risk of creating forgettable brands that don’t resonate with anyone. What marketing star is going to want to go to a company that effectively says, ‘Marketing doesn’t matter as much right now?

No one shares average. People only share either terrible or extraordinary experiences. If you’re only doing an average experience, you risk cutting yourself off from all the upside of really hitting it out of the park in terms of a customer experience”