Media

In the Media

When branding issues are in the news, Allen Adamson is the go-to expert.

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Companies can no longer row back to an era when they were neutral on social and political issues doing so may run the risk of creating forgettable brands that don’t resonate with anyone”

The Wall Street Journal, May 27, 2023

What marketing star is going to want to go to a company that effectively says, ‘Marketing doesn’t matter as much right now?'”

Adweek, Oct. 6, 2022

People don’t share facts. People don’t share photos of celebrities posing with products. People don’t share ordinary in any of its guises. Savvy marketers know that, whether what you’re selling is low-interest or high-end, people are more likely than anything else to share a compelling story about how something fits into their lives.”

Forbes, Oct. 4, 2022

The most important marketing tool today is word of mouth and word of eye. People share pictures more than words, and getting your marketing out of the rational world of ‘Let’s explain why this app is easy to use’ and into the emotional world is what’s required to break out.”

Business Insider, Sept. 23, 2022

Having saturated the market with buyers during the pandemic, it’s time for Peloton Interactive to shift gears and focus on investing in new content, software & instructors to compete with the likes of Apple’s fitness platform and upscale gyms like Equinox.”

CNBC, Aug. 26, 2022

[The ads] were not about what crypto is, or why it’s a good investment. The only story they were telling was: ‘Don’t miss the boat. It’s the next big thing. Don’t get left behind.'”

The Wall Street Journal, June 18, 2022

The trick is to go beyond the facts about the house and to make an emotional connection with the consumers…if it’s all evocative, consumers will tune out.”

The New York Times, May 20, 2022

The broader the brand, the more things you try to stand for.”

Variety, Aug. 2, 2022

There’s the short-term profits of selling shoes, and then there is the long-term equity of the Adidas brand.”

The Associated Press, Oct. 25, 2022

What matters in marketing and branding are people who feel passionate enough to actually go do something versus clicking a like on social media.”

Bloomberg News, Oct. 7, 2022