Many of America’s most renowned colleges and universities have been in the headlines for all the wrong reasons. In the wake of turmoil over colleges’ responses to the latest social and geo-political uproar, a much deeper fissure has been laid bare that has the potential to break the brands that elite schools count on to court students, donors, and faculty alike.
Articles
Tesla’s Rough Road Ahead – Waning Product Differentiation And A Toxic Musk Brand
Product differentiation has not sold cars for decades. Cars today all drive and mostly look the same, equipped with the same features, from rain-sensing windshield wipers to LED headlights and surround sound. Automakers now rely on being badge brands, much like fashion or beer companies. They hope buying a particular brand will make you feel like an off-road adventure seeker or a race car driver.
Fumbling In The Red Zone, Dove’s Super Bowl Ad Comes Up Just Short Of Winning
As a football fan and a branding professional, I’m looking forward to the Super Bowl. Kansas City and San Francisco are great teams and, sure, there’s Travis and Taylor. But, while I certainly appreciate the play on the field, I’m much more adept at being armchair quarterback when it comes to refereeing the advertising. Given that many of the ads are available for pre-game viewing, I’m here to make a call on what I’ve seen.