Allen Adamson: Brand Visual Identity Expert Witness
Allen Adamson’s extensive experience in branding, both as a practitioner and an academic, makes him uniquely qualified to serve as an expert witness in cases involving a brand’s visual identity, such as logos and other distinctive design elements.
In an increasingly visual world, where consumers often rely more on visual cues than verbal ones, brands that fail to safeguard their visual assets are vulnerable to attacks by competitors seeking to undermine their market position. Allen’s multidimensional perspective, gained from working with a wide range of industries and brands, allows him to provide valuable insight and expert testimony in legal situations where a company’s unique identity is being infringed upon or diluted by a competitor’s actions.
His deep understanding of the role that visual elements like logos, colors, typography, photos, and graphics play in building and maintaining brand equity, as well as the consequences of failing to protect these assets, is invaluable in helping companies defend their brand’s integrity and prevent erosion of their market share due to confusion or misappropriation.
His qualifications include:
- Experienced expert witness with authoritative courtroom presence
- Industry expert in all disciplines of branding
- Author of 5 books about brands and branding
- Former chairman of the preeminent brand firm Landor
- Adjunct at NYU Stern School of Business