Allen Adamson: Trade Dress Infringement Expert Witness
Allen Adamson’s extensive experience in branding, both as a practitioner and an academic, makes him uniquely qualified to serve as an expert witness in trade dress infringement cases.
Protecting a brand’s distinctive look and feel is more critical than ever in today’s fast-paced, online-driven marketplace, where consumers often make snap purchasing decisions based on a quick glance at a product’s appearance. Brands that fail to safeguard their trade dress risk losing market share to competitors who may attempt to mimic their visual identity, which leads to consumer confusion and erosion of brand equity.
Allen’s multidimensional perspective, gained from working with a wide range of industries and brands, allows him to provide valuable insight into legal matters where a company’s unique trade dress is being infringed upon or diluted by a competitor’s actions.
His qualifications include:
- Experienced expert witness with authoritative courtroom presence
- Industry expert in all disciplines of branding
- Author of 5 books about brands and branding
- Former chairman of the preeminent brand firm Landor
- Adjunct at NYU Stern School of Business