In today’s overwhelmingly digital marketplace, change happens at warp speed. In BrandDigital, Adamson explains the impact these nonstop technological changes have on brands and explains why the basic principles of branding have not changed but, in fact, are more important than ever.
“My first impression on opening BrandDigital was that this book is written exactly how I like books to be written. The chapters are clearly defined and the concepts and topics discussed in the book are presented in a simple manner devoid of corporate rhetoric and extraneous information that does little more than clutter an otherwise good read.”
“Bringing the tried and true successful branding practices into the 21st century in business language – not high tech jargon.”
“Virtually every marketing campaign – no matter how large or how small – should have some kind of online component. Once again, Allen Adamson has done a truly remarkable job making sense out of an extremely complex and often confusing topic.”
