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How the Best Companies Stay Relevant in a 
Fast-Changing World

From start-ups to multinational brands, from nonprofit organizations to academic institutions, from media organizations to online businesses, we look at how a range of companies in a range of categories approach disruption. How and why some take it on and overcome it, while others are overcome by it.
Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off. Packed with insightful interviews, this book brings every external and internal factor into view: competitors, risks, culture, finances, and more. It teaches readers how to spot warning signs that it’s time for reinvention; how to overcome barriers in the way of future goals; how to maintain authenticity when shifting gears – or direction, and how to execute a bold change … brilliantly.

Reviews

“

With the pace of change accelerating at such a dizzying speed, small errors in navigation can come with huge consequences. Businesses that have the skillset to course correct on the fly will be those that succeed.”

Thomas Friedman
Columnist, The New York Times;
Bestselling author of The World Is Flat

“

In this brilliant new book, Adamson and Steckel absolutely nail the key issues in moving organizations forward in the right directions and at the right pace. Based on thorough research and a fascinating set of interviews with business leaders from all walks of life, Shift Ahead is a highly entertaining and hugely informative playbook for the savvy top business executive.”

Kevin Keller
Professor of Marketing,
Tuck School of Business, Dartmouth College

“

In today’s rapidly changing multi-platform and digitally focused environment, it is more difficult than ever for brands to become, and remain, relevant to their consumers. Shift Ahead provides important perspective, offering valuable insight on brands that have successfully made this transition.”

Robert Pittman
Chairman and CEO, iHeartMedia, Inc.

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