In his latest Forbes article, Allen Adamson looks at how Apple and Google are competing to turn health data into lifelong brand loyalty.
For twenty years Apple and Google fought over your pocket. Apple won.
The next war is over your body. And Google just fired first.
Google Health’s new spot, “The Prize,” doesn’t sell a tracker. It sells a century of ordinary days. Apple answered with a Health Age score.
Apple sells a number. Google sells a feeling. Same prize.
Both will have your steps, your sleep, your heart rate. Data is the tie. Meaning is the tiebreaker.
Your watch can count your heartbeats. Only a brand can make them mean something.
The brand that coaches you through your life owns you for life.
Read the full article on Forbes
